Business Website Search Engine Optimization and AnalyticsWith: Ken Kralick
Mr Kralick is the director of search engine marketing for FirstScribe. In this podcast Mr Kralick pulls together the web site design and use to ensure that the search engines can find your business web site when potential clients are looking for your product or service. It is essential to understand how the search engines operate in order to have your web site come up first at each search. It is also important to utilize the best available analytics to understand who is coming to your site and what they are responding to so that you have an idea of what needs to be improved in order to have an opportunity for a sale.