Podcast Archive

Women in the Boardroom

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In this podcast Sheila Ronning tells us how she has developed the idea of staging networking events for business people to attend to meet and get to know other business people in the Twin Cities. The entry fee to the event is a business card and if you want to you can rent a space to display your business to the visitors. She has approximately 450 people attend each of five annual events. She has also started a Leadership lunch series that is held quarterly and features a speaker to help develop the leaders of the future.

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Angel Investing 101

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In this podcast we interview veteran angel investor, Bill Mc Guigan about the aspects of a startup company that an angel investor looks at to determine if they want to invest in the business. They analyze the intuitive nature of the product or service; the size of the market; the founder and management team; business plan and the amount of capital being raised and the use for it. We also cover the all important valuation issues and the effort to negotiate a deal that is good for the founder and the angel investors.

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Evolution of the Internet

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At about the same time the internet was getting started Mr Perrill founded and started his firm. Over the last 18+ years his firm has evolved just as the internet has and he has gone from making web sites to understanding how to use the internet as a source for new business for his firm and his clients. He gives us an overview of how to effectively create a web site, attract traffic, optimize web sites and analyze its use.

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Business Website Design, Development and Usability

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In this podcast Mr Perrill describes for us how the use of a web site has changed over the years. We see how deliberate the construction of the web site is tied directly to the clients that we want to connect with. Utilization of key words and correctly building each part of the site along with links, pages and content all have an impact on the success of the site.

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Business Website Search Engine Optimization and Analytics

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Mr Kralick is the director of search engine marketing for FirstScribe. In this podcast Mr Kralick pulls together the web site design and use to ensure that the search engines can find your business web site when potential clients are looking for your product or service. It is essential to understand how the search engines operate in order to have your web site come up first at each search. It is also important to utilize the best available analytics to understand who is coming to your site and what they are responding to so that you have an idea of what needs to be improved in order to have an opportunity for a sale.

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