At about the same time the internet was getting started Mr Perrill founded and started his firm. Over the last 18+ years his firm has evolved just as the internet has and he has gone from making web sites to understanding how to use the internet as a source for new business for his firm and his clients. He gives us an overview of how to effectively create a web site, attract traffic, optimize web sites and analyze its use.
In this podcast Mr Perrill describes for us how the use of a web site has changed over the years. We see how deliberate the construction of the web site is tied directly to the clients that we want to connect with. Utilization of key words and correctly building each part of the site along with links, pages and content all have an impact on the success of the site.
Mr Kralick is the director of search engine marketing for FirstScribe. In this podcast Mr Kralick pulls together the web site design and use to ensure that the search engines can find your business web site when potential clients are looking for your product or service. It is essential to understand how the search engines operate in order to have your web site come up first at each search. It is also important to utilize the best available analytics to understand who is coming to your site and what they are responding to so that you have an idea of what needs to be improved in order to have an opportunity for a sale.